Press-Republican

Ouellette

August 21, 2011

New products promote efficient lifestyle

This week a colleague sent me a subtle note about a productivity software program that is rapidly growing in popularity. I'm trying not to take it personally.

The software, called Freedom, doesn't actually add anything to your computer's speed, power or functionality. What it does — what you pay for — is turn off your Internet connection, for up to eight hours.

Why? Studies show that massive amounts of work time are lost by people who compulsively Tweet, constantly check their email and post Facebook updates around the clock. They don't necessarily mean to be unproductive; they just can't fight their addiction.

Huh. I just spent an hour-and-a-half after that last sentence shopping online for a deep fryer, instant messaging with a friend and checking my investments in Scandinavian textiles. The flesh is weak.

The software program — for $10 — essentially does what any user can do for free with a couple of mouse clicks. Its makers, however, are betting that citizens of the 21st century don't have the intestinal fortitude or willpower to turn off the temptation all by themselves.

Their product doesn't provide the same service your employer does — blocking websites, tracking your mouse clicks, secretly reading your emails, hiding tiny cameras in places you would never think to look. Instead, you tell it how long you want to remain undistracted, and you can easily disable it by restarting your computer.

Doing that, however, is the equivalent of washing down your small salad, no dressing, with a pair of gravy-topped jelly donuts. Shame on you.

The interest in Freedom, and several other software programs with similar features, has sparked a number of upstart companies with complementary ventures. Coming soon to a neighborhood near you.

"Fone Foe LLC" realizes that the cell phone suction-cupped to the ears of many Americans causes countless millions of hours of lost productivity. For a nominal fee, it will send a burly professional wrestler to your home to confiscate your phone and flush it down the toilet.

"Children Away Inc." will lure your children out of the home with candy and puppies, relieving you of the stress of arguments, dirty diapers, loud music, slamming doors and pleas for cash, the car keys or a trip to the Great Escape. The children will be bussed humanely to a distribution center, where they will be matched with parents who aren't quite so busy.

Annoyed that your spouse is demanding you take a week away when you've got a special project at work that you just have to finish? The "Vacation Unplanner" will cancel your airline reservations, start a bedbug infestation at your chosen hotel and send ominous terror alerts to your spouse's cell phone.

Do you have neighbors who are fond of you, engaging you in chit chat and inviting you to their barbecues and dinner parties? "Neighbor Block" will raise a 17-foot-high sound-proof wall of shrubbery around your property, disable your door bell and set loose a rabid Irish wolfhound on your property.

Our favorite new productivity supplier, however, is tentatively called the "Mother-in-Law Stalker."

No, it doesn't stalk your mother-in-law; that would be creepy and disturbing. Instead, the company pays your mother-in-law to stalk you. She will watch over your shoulder while you work. She will check your recent files when you go to the bathroom. She will criticize the healthiness of your snacks. She will trade away all the best players on your fantasy football team.

In the rare case where you mother-in-law trusts and respects you, the company will find someone else's mother-in-law to make your life a productive nightmare.

She will turn off the TV so it doesn't "rot your brain."

She will make sure that your co-workers are unattractive and — by spreading rumors and outright lies about your personal hygiene — that they have no interest in wasteful chatting with you.

She will sign up for your Twitter feed and post her own bikini pictures on your Facebook wall.

At last, our nation's long productivity nightmare is near an end.

Email Steve Ouellette at:

ouellette1918@gmail.com

Text Only | Photo Reprints
Ouellette
  • ouellette.jpg A lesson in luck

    Tragic episode should serve to provide the rest of us with important lessons about life, and carnivals, Steve Ouellette writes.

    May 5, 2013 1 Photo

  • ouellette.jpg Response to skateboarding column shocking

    Nearly 150 angry, profane emails filled mailbox since last column, headlined "Skateboarders are taking over the streets," columnist Steve Ouellette writes.

    April 21, 2013 1 Photo

  • ouellette.jpg Skateboarders are taking over streets

    In his latest column, Steve Ouellette writes about how "kids" should get out of the middle of the road while he's trying to drive on it.

    April 7, 2013 1 Photo

  • ouellette.jpg Getting old stinks

    Awkward twist when trying to grab a bin full of newspapers leads to lower back pain and questions of signs to come, Steve Ouellette writes.

    March 24, 2013 1 Photo

  • ouellette.jpg Blinding me with science

    Many of us don't understand it; some even fear it. Science, however, is responsible for virtually everything we have in some way, shape or form, humor columnist Steve Ouellette writes.

    March 10, 2013 1 Photo

  • ouellette.jpg 2012 Oscar picks announced

    Columnist Steve Ouellette predicts winners of tonight's award show.

    February 24, 2013 1 Photo

  • ouellette.jpg Gifts to avoid on Valentine's Day

    It would be disingenuous for me to suggest what you should get your loved one for Valentine's Day, but I can suggest what you certainly should not give the love of your life, Steve Ouellette writes.

    February 10, 2013 1 Photo

  • ouellette.jpg What became of life for grown-up 'Peanuts' characters?

    Since the classic comic strip first appeared in newspapers more than 60 years ago, none of the characters ever got past age 8. Columnist Steve Ouellette writes about what happened when all those characters grew up.

    January 13, 2013 1 Photo

  • ouellette.jpg Thinking of others with this year's resolutions

    I'm not prepared to make the annual New Year's resolution sure to be broken, Steve Ouellette writes.

    December 30, 2012 1 Photo

  • ouellette.jpg Extinction event on the way

    Most doomsayers have lame theories, but Maya scholars and mathematicians have cold, hard facts that point to Dec. 21 as being the end of the world, columnist Steve Ouellette writes.

    December 16, 2012 1 Photo