City welcomes new food company

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For more information about Jersey Girl Twiggs and Flats, visit www.filledejersey.com or call 1 (888) 641-3995.

Related Photos

Craig Rawitt, Jeannette Rawitt, Bryce Rawitt and Kitty Cordero (left to right) of Jersey Girl Homemade Flats and Twigs make all of their flat breads and bread sticks by hand in Plattsburgh. Their products are sold locally in Saranac Lake, Lake Placid and at Rambach's Bakery in Plattsburgh. Staff Photo/Kelli Catana

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May 25, 2010

By DAN HEATH Staff Writer The Press Republican Tue May 25, 2010, 03:28 AM EDT

PLATTSBURGH — Jersey Girl Homemade Flats and Twiggs was formally introduced to the North Country Monday afternoon, with an eye on expansion in the future.

The family-owned company is the newest tenant at Imperial Industrial Park.

The members of the Rawitt family — Craig and Jeannette and their son, Bryce, and his girlfriend, Kitty Cordero — make the company's line of flats (long, thin flat breads) and twiggs (long, thin breadsticks) in about 1,800 square feet of recently renovated space.

"We make it all here by hand," Jeannette said. "We use the finest ingredients we can get. They are very healthy, with no preservatives. You can eat them to your heart's content."

They started the company in Montreal about a year ago. They decided to move to Plattsburgh in order to expand in the U.S. market while continuing to supply their customers in the greater Montreal area.

Twiggs are made with semolina and wheat flour. They come in four flavors: basil, caraway, fennel and rosemary.

Flats are made with whole wheat flour and wheat flour. They come in five flavors: poppy seed, toasted sesame, oregano, cumin/paprika and three-seed (poppy, sesame and dill).

The company website recommends what type of cheese would go best with the different flavors of flats.

The artisan-baked goods are available at Rambach's Bakery in Plattsburgh, Nori's Village Market in Saranac Lake and Villa Vespa Pasta Sauce and Simply Gourmet in Lake Placid.

Craig said he has two appointments with potential customers in Vermont next week, including City Market in Burlington. He hopes to continue to increase availability around the region.

"I would hope we would be able to add another half dozen employees."

Mayor Donald Kasprzak and Imperial Industrial Park Manager David Bray welcomed the family to their new facility.

"It is very important to have job creation in the City of Plattsburgh, regardless of what size it is," Kasprzak said.

"I look forward to working with you as you expand."

Craig said Bray and his team have been wonderful in getting the space set up.

"David went out of his way to get us up and running a month ahead of schedule," Craig said. "They worked long hours and weekends so we could get in here."

That was crucial in keeping their large customer base in Montreal supplied, he said.