PLATTSBURGH — Clinton Community College has undergone an image makeover for the first time in nearly eight years.
The fresh look, which includes a new logo, tagline and website, was officially unveiled Wednesday in the college’s Ronald B. Stafford Center Auditorium.
Clinton Community College President John Jablonski told those gathered at the event that developing a distinguishing brand identity that reflects the college’s commitment to a brighter future for its students has been a strategic goal for the past couple of years.
To aid in the re-branding process, the college teamed up with Stamats, a branding and marketing-strategy consultant from Cedar Rapids, Iowa, that works exclusively with colleges and universities.
Over the past several months, representatives from the firm visited the college and met with constituent groups, including students, faculty and staff, to get a feel for what CCC is all about.
“They heard that Clinton is very committed to students’ success,” said Steve Frederick, the college’s associate vice president of institutional advancement.
“Our students themselves are very strong (and) resilient; Clinton is strongly invested in our community, and besides ... that, yes, we do have a great view.”
With that in mind, Stamats cre
ated the new logo, which depicts the George Moore Academic and Administrative Building — formerly the historic Hotel Champlain — with its trademark orange roof. Behind the building are dark blue mountains, and in the forefront, in a slightly different shade of blue, are waves representing Lake Champlain. The words “Clinton Community College” are displayed prominently below the image.
“It’s a strong logo,” said Jaime Kazlo Watson, director of college relations. “It represents where we are as far as our relation to the mountains and the lake.”
“This really reflects the bold spirit of Clinton and reflects the bright future that our students and our graduates can expect from their time here with us,” Jablonski said.
‘START UP HERE’
The new logo is more detailed than the old, which consisted of nothing more than an outline of mountains with the college’s name inside.
“The last logo was a little thin looking ... it looked, to some folks, a little weak,” Kazlo Watson said.
Stamats also assisted in creating Clinton Community’s new tagline: “Start Up Here.”
“They felt that ‘Start Up Here’ had a lot of different meanings to a lot of different people, but generally it spoke to the upward mobility of students in our area and students out of our area, as well as the faculty and staff.
“It can be used in a number of ways,” Kazlo said.
“It can refer to ‘up here on the bluff’ or ‘up here in the North Country.’
“Also, you can change the emphasis to have ‘start up your education,’ ‘start up your career’ or ‘start up your life.’”
In addition, the re-branding process also included a revamping of the college’s website.
The new site, clinton.edu, prominently displays the new logo and features rotating photos of the campus and students.
The cost of hiring the consulting firm to design the college’s new image was covered entirely by the Clinton Community College Foundation, which is funded by private contributions.
“There were no tuition dollars that we diverted to this,” Jablonski said.
“There were no taxpayer dollars from the state or the county that we used for this because we know that the budget is tight. We know that the taxpayers are, in many cases, struggling to support the work that we do here as a public institution.”
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